3 things you should know about smile science

1. Emotion

   Research* shows that before a choice
   is made there’s activity in the emotion regulation area.

   
   So if we want to influence your potential visitor’s choice
   we should influence emotion.

2. Mirror Neurons

   Mirror neurons are communicators in our brain that fire whenever we act or even when we observe an action performed by another.

   
   This means that when we see somebody smile these neurons
   make us feel like we are smiling ourself by mirroring this behavior.
   
   When we connect these sincere smiles to your brand it’s only a matter of getting attention.

   
   

3. Ethics

   We are influenced constantly by so many factors you can’t even imagine.

   Why would you let this get out of your control? Now you can help your potential visitors to make the right choice and to create a better user experience.

*Reference: https://scholar.harvard.edu/files/jenniferlerner/files/annual_review_manuscript_june_16_final.final_.pdf

**Reference:
https://msu.edu/course/eng/483/snapshot.afs/johnsen/garrells.pdf